Public Relations

We Write News StoriesKnowledge Before Strategy

Payton Communications doesn’t blindly broadcast a ton of press releases and hope that something sticks. Instead we develop a strategic communications plan that’s based on your organization’s overall business goals and objectives. First we learn as much as we can about you and your organization—its mission and values, how you operate, the challenges and opportunities you face, your clients’ opinions about you, what distinguishes you from your competition, who your important audiences are and where they look for information, what objective you want to achieve and how you will measure success.

Strategy Before Tactics

After we understand your business, we conduct our own research and apply our expertise to develop a comprehensive communications strategy. This will evolve into a systematic plan that underscores the key messages you need to communicate, the most important audiences you need to reach and the most effective way to reach them.

Software Enhanced Media Database

Payton Communications has made a substantial investment in advanced public relations software that includes a vast media database. This helps us identify and manage media contacts and story placement opportunities for our clients. Moreover, this technology enables us to determine which approaches delivered the most effective coverage for our clients as well as measure their return on investment.

Media Relations by a Professional Journalist

Payton Communications principal Beverly Payton holds an M.A. in journalism and has more than a decade of newsroom experience. She understands what editors need and how they think. She identifies editors, reporters and bloggers who are most likely to be interested in her clients' story and provides exactly what they need to develop a news article or feature quickly and efficiently.

Media relations materials Payton Communications can develop include:

  • Well-written news releases and fact sheets
  • By-lined trade magazine articles
  • Media/press kit (both online and hardcopy)
  • Editorial and letter-to-the-editor pieces
  • Q&A articles
  • Backgrounders and bios of key employees
  • Creation and maintenance of your online press room

In addition to media relations and publicity, Payton Communications has the expertise and capacity to help clients with:

  • Research
  • Community relations (including multi-cultural)
  • Corporate Social Responsibility (CSR)
  • Media training
  • Web 2.0 initiatives and social media strategies
  • Special events
  • Government relations
  • Crisis planning and management

Whether you need full-service public relations programming or simply have a temporary need for additional experience and talent to complete an existing project or assignment, please contact us. Payton Communications can help you reach your goals.