Integrated Marketing Communications (IMC)

One Look + One Voice + One Spirit = Brand Identity

The best way to build your brand image is to project a consistent identity across all marketing channels—from traditional print ads to interactive media. That’s why Payton Communications applies a holistic approach to all of your communication tools, ensuring that they deliver a coherent message to your important audiences.

A Virtual Dream Team of Creative Talent

If you need a team planning approach to your marketing objectives, Payton Communications can bring together the right mix of talented creative professionals—art directors, copy writers, graphic designers, photographers, video producers and Web site developers—to create an integrated marketing campaign that provides synergy to your message, promotion of your brand and a measurable ROI.

Some of the materials we can develop for you include:

Brochures
Custom newsletters
White papers
Annual reports
Social and e-mail marketing
Print advertisements (traditional and Web)
Web site development or improvement